A Look Inside LOOMA Flavour Collection

Sixteen flavours, each with a character of its own.

Flavour is rarely one-dimensional. A preference can change with the moment — something bright and citrus-forward, a familiar fruit profile, a cooler finish, or a combination that offers something less expected.

Start Fresh

Pineapple Lemon · Pink Lemon

For a flavour profile that leans bright and vibrant, Pineapple Lemon brings together the tropical character of pineapple with the sharper citrus note of lemon. Pink Lemon takes a similarly refreshing direction, with a distinct lemon profile and a softer, more playful character.

Both sit naturally within the brighter side of the collection — crisp, fruit-forward, and unmistakably citrus-led.

Keep It Fruity

Strawberry · Watermelon · Lychee · Blueberry · Grape · Honeydew

Fruit flavours make up a substantial part of the LOOMA collection, but each takes a different direction.

Strawberry and Watermelon offer familiar, recognisable fruit profiles, while Lychee brings its characteristic floral sweetness. Blueberry and Grape add deeper berry and fruit notes, complemented by the softer, subtly sweet character of Honeydew.

Together, these flavours create a varied selection for those who naturally gravitate towards fruit-forward profiles — from bright and juicy to smooth and mellow.

Make It Interesting

Grape Berry · Blackcurrant Lychee · Sour Apple

Some flavours stand out through the way familiar notes are brought together.

Grape Berry combines two distinctly fruity directions, creating a profile that moves beyond a single fruit. Blackcurrant Lychee pairs the deeper character of blackcurrant with the recognisable sweetness of lychee, creating a more layered combination.

Then there is Sour Apple — a familiar apple profile with a sharper, tangier character that gives it a distinctly different edge.

For those who prefer their flavours with a little more contrast, this is where the collection becomes particularly interesting.

Sweet, Familiar, Recognisable

Cola · Yakult · Banana

There is something appealing about flavours that are instantly recognisable.

Cola draws from a familiar classic, while Yakult takes inspiration from its recognisable sweet and tangy character. Banana, meanwhile, keeps things straightforward with a distinct fruity profile.

These aren't flavours designed to be complicated. Their appeal lies in their familiarity — recognisable from the first impression, while still giving the collection more dimension.

Keep It Cool

Mentol Mint · Mineral

For a different direction, Mentol Mint brings a distinctly cool and mint-forward profile, while Mineral takes a cleaner, more understated approach.

They offer a contrast to the fruit-heavy side of the collection, giving LOOMA a cooler and more restrained flavour direction.

More Than a Flavour Collection

Variety is only one part of the LOOMA experience.

The collection combines its range of flavours with an 18ml capacity, double mesh coil, 3% nicotine, and up to 20,000 puffs — bringing capacity, coil technology, and flavour selection together in one format.

Rather than being defined by a single signature taste, LOOMA leaves room for preference to change.

One day might call for something bright and citrus-forward. Another might lean towards something fruity, sweet, or cool. With 16 flavours to choose from, there is always another profile to explore.

Sixteen flavours. Different characters. One collection.

Discover the LOOMA flavour collection and find the profile that suits your taste.

For adults of legal smoking age only. Nicotine is addictive. Please use responsibly and in accordance with applicable local laws and regulations.